Wednesday, March 16, 2016

Exhibition Stands Explained

For everyone that is on the first steps towards the first trade show presentation. There are different types of exhibitions stands. Here they are:

  • Modular Stand
This type has shelving and hooks for video screens and products. The subtypes of modular stands include the following:

-          Portable display
-          Table Top Display
-          Notice Board
-          Pole Panel

     This type of stand is made of pre-build pannels. There is very little possibility to incorporate elements of branding or corporate identity.

  • Pop-up Stand
This is a portable exhibition stand, which reduces the transportation cost. They are used for presentations and conferences. These are lighter as compared to other types of stands. Also very small possibility to incorporate elements of branding or corporate identity. 

  • Banner Stand
These are compact and designed for re-use. They are easy to transport. These stands are commonly used for a small product promotion at the point of sale. This is one of the most affordable exhibition stands.

  • Custom Stands
These are full customized exhibition stands characterized by high walls, huge 3D logos, and wide space. See example picture below. A custom stand is designed to attract vast amounts of attention from the viewers. You can hire an exhibition stand contractor to create this kind of stand for your business. However, this is the most expensive type of all. It is used if you want to show off your brand. This is a one-time investment, which is not designed for re-use. 

Monday, December 7, 2015

Exhibition stand presentation - The help of multimedia.

If you're putting on an event such as a sales presentation, AGM, new product launch, one of the most important things you need to consider the audio visual and multimedia components.
Only through effective AV can your event be the success you want it to be and for that you need the right av equipment and support.
Here's how to choose the right AV hire company for your needs:
Your audio visual setup is the medium that carries your message to your audience so a lot depends on it
Skilful use of AV techniques can transform any event by bringing it to vivid life through the use of music, audio, pictures and video. In a sales presentation you could show videos of your products in action while a voice over and power point presentation outlines the benefits.
In this way your target audience gets an in-depth understanding of your products and how they can use them
At a smartphone new product launch, a narrated video could while flashing up pictures of the product with the features; showing the development of the product to the end user using it in a nice atmosphere.

Action music plays a role in the background creating a delightful ambience. The professional sound system makes every note crystal clear. Meanwhile an audiovisual system pipes the scene  in the venue.
These are just a few examples of the power of AV and you can surely think of many applications to suit your own particular needs.
The trouble is that AV is a wide and complex field - you need to consider everything from conceptualising the event, getting the right av equipment, and being able to operate it properly.
The effective application of AV is beyond the resources of most companies and the answer is to bring in the professionals.
A multimedia and AV specilized company offer a full range of services from basic AV hire all the way up to full event management services.
When looking for the right audio visual solutions company for your project, here are some things to bear in mind.

Putting everything in the hands of one firm is the best way to ensure proper coordination and communication.
When it comes to AV hire, your chosen firm needs to be able to offer everything you could need from a simple projector up to a full stage set with lighting, sound and vision, along with technicians to handle everything.

Thursday, December 12, 2013

A Selection of Nice Designs

Surfing this week I have found a new interesting website of an UK design company
named ACT Stand Design. I have found the stands very innovative and fresh.
This site deserves your visit.

Tuesday, September 24, 2013

ISM Exhibition Stand Design

ISM Stand Design for Global Strategy

Featuring architectural thematic scenes and showcasing the specially designed dioramas, with multicultural scenes of Chinese architecture, African house, Indian native and European house. Follow the link o read more about this exciting exhibition stand project.

Tuesday, August 27, 2013

Thursday, January 10, 2013

The Most Beautiful Booth Designs of 2012

Sophisticated, modern booth designs are the essence of fair stand design. These designs inspire and catch people's attention, standing out from the rest. What do you think? Would appreciate your comments.

Here more interesting and impressive exhibition booth designs.

Wednesday, November 21, 2012

How does your exhibition stand reflect your brand? From the blog

Exhibition stand designed and realized by Activteam

Following on from the interest in Neil’s recent post about the approaching BIBA 2012 conference (google analytics is a wonderful thing) we thought we would continue with a look at exhibition design from a brand perspective and why it should be part of your marketing budget.

An exhibition show is potentially one of the more exciting parts of your marketing calendar – exciting because after developing your identity and brand guidelines you can focus on bringing your company identity off of the printed page or out of the screen. You are going to have to figure out how to bring your brand to life and represent it in a physical environment. Exhibition design is a chance to make that all important first impression of your company to a potential new lead and doing it well can mean the difference between gaining new business or being overlooked.

Why exhibit at all? 
It can be a big chunk of your marketing budget, planning it is time consuming and it forces your staff out of their comfort zone and into the paths of the masses. Well that last point is the key isn’t it – exposure. Exposure, new leads and relationship building all hopefully leading to increased business.

First things first – know your brand
You need to know what your brand stands for before you can ensure that your exhibition presence is reflecting your company consistently. If you’ve been through any sort of a branding exercise you should know the key values to communicate in order to represent your brand consistently. Your brand identity will of course include the basics… logo, colours, font, image library specifications, etc., but should also include more abstract concepts that represent your brand such as feeling, tone, emotion, etc.

Know why you are there
Consider and decide what your exhibition goals are before you start thinking about stand design. The most successful and suitable stands are born out of considered briefs detailing clear goals of what a client wants to achieve from exhibiting at a conference show.
Simple parti diagram showing accessibility and presentation points
Begin with an idea. There is a term in architecture, parti – or parti pris ‘to make a decision’ – which means the underlying concept. It is similar to the big idea in branding; the single thought which is the foundation on which everything else is built. Let’s say that your big idea or focus for the stand is accessibility – this informs any decision along the design process by giving focus to a core thought to come back to. A parti is this focus of satisfying the original idea condensed down into a simple statement or sketch of what the aim of the project is.
Thinking about your stand in its simplest form helps focus the development process by prompting you to consider whether any particular design decision is staying true to or enhancing the original idea behind the stand. This can inform furniture selection, floorspace required, brightness of lighting, materials, finishes, on stand experience, etc.
For example, there will be a big difference in the design approach of the stand depending on whether your focus is a simple brand promotion exercise compared to if it is a new product launch. In the former your message may be ‘here we are, this is our company, we’re showing our face, a dependable reliable showing year after year’, all that can be done with a logo and an engaging structural design. In the latter case the group branding may take more of a secondary backseat with the focus shifting to your new product; the group branding sitting in the background lending gravitas and instant recognition to the product launch.

What can a stand say about your brand?
A stand should reflect your brand – if your company is all about investing time with clients and providing a bespoke service to them then build a stand that allows you to invite those guests on, provide comfortable furniture and take time to speak to them. If you want to show you are a busy dynamic company then make your stand a lot brighter with lots of presentations, less furniture and a shorter stand experience time.
Think of your stand as a shop front for your business; it’s an opportunity to reflect all of your brand values in a way that you never can do in the reality of your office layout. Perhaps you are based 100s of miles from your potential clients in which case an exhibition stand allows you to take your world to them.
If you think of billboard advertisements – they work on a 3 second rule. They need to grab the attention of passing motorists and deliver a message to them within those 3 seconds of a car passing by. Exhibition stands are the same albeit with slower moving traffic passing through the aisles but the principle remains. Don’t bombard people with an essay of text across 3 walls, they will process and retain less than 5% of the message.
As we’ve mentioned, this is a chance to create a physical presence of your company brand – try to exploit the senses. You’re not tied to the visual sense of a website, you can play with lighting, tactile material, aroma, taste, performance and hotwire straight into potential customers sensory perceptions.
Your message can be sophisticated in what it communicates about your brand but it has to be succinct and easily processed by the audience.
Strive to make it memorable past the event. You want to sow that seed in people’s heads so that when they stumble across your company in a couple of months time they recognise the brand and recall the associations with your company that you’ve prompted through your stand design.

Your people
Often in branding projects we are trying to get inside a company’s ethos to understand what makes them unique, especially in financial companies where so much is based on personal relationships and the quality of a company’s people. Often in insurance companies this comes down to the characteristics of people within that company and the personal relationships they can develop with clients.
An exhibition stand is a chance to bring them out from behind an email address or phone number and press the flesh with potential clients. A stand needs to make your people comfortable to shine, that means giving them the confidence to sell your business at its best. If they are proud to stand in front of that stand it will come across to the attendees at the conference.
As the old adage goes ‘first impressions are everything’. To a completely uninterested visitor a good stand will plant a seed. To a potential customer it could tip the balance. To an existing customer it should reaffirm their positive feeling towards your company.

An example to illustrate
Shameless self-promotion plug warning: take one of our clients MAPFRE, a global insurance provider. MAPFRE came to Lamb CMC recognising that they needed to develop their UK identity which meant a full brand evaluation and development project. Once this was complete it naturally progressed into a marketing campaign including a showing at last year’s BIBA conference. This was MAPFRE’s first showing at BIBA so it was key that they made a bold statement ensuring people realised that they were there.
The brief: MAPFRE wanted to arrange slots of time with a number of visitors throughout the day, they wanted them to experience something of the company’s heritage and they wanted their stand to be remembered.
The informed audience of insurance brokers all knew MAPFRE as a Spanish company so we used that heritage as our hook and focussed our design around Spanish hospitality. We took their bold graphic identity and incorporated it into a stand using a combination of branded panels and traditional wood materials (making it stand out within the usual stand design finishes).
It was a small stand space which was a factor we turned into a strength adding to the tapas bar feel we decided to have no large furniture, encouraging visitors to stand and chat. We took the height of the stand up to add a sense of an enclosed intimate refuge within the large Manchester exhibition hall. Finished the feel with a professional tapas chef offering tapas and freshly sliced jamon. Beer on tap. Who could resist?
No walls full of small text, no long lists of products, no branded biros – it’s not what people will remember after the event. One simple concept – Spanish hospitality; a warm welcome, good people, good conversation, plenty of food and drink, all in an informal relaxed space. It certainly stood out amongst the other stands last year, so much so that it won the best small stand award and the organisers were still struggling to get visitors to leave hours after the exhibition had finished.
What does someone take away from it? A sense of who Mapfre are, what they’re about, what the people behind the brand are like and what drives them – all with their brand subtly sitting there in the background. That experience remains associated with MAPFRE and is remembered whenever that logo is seen in the future by visitors.

Again the credits for this nice article goes to Tom, from the blog