Wednesday, October 26, 2016
With minimal space and a minimal variety of exhibition stands services, business owners must consider methods to make sure that guests visit their exhibition stands and consider working with them. Here are some suggestions and strategies to attract the ideal visitors and close a lot of sales throughout the exhibition.
1. Establish the Effective Look - With up to numerous getting involved business in one trade program, it is essential for a business to develop a visually-appealing custom exhibition stand that can grab the attention of guests and attract them to examine the product. At the same time, given that the exhibit stand is a representation of a company and its product, it should show an excellent balance of professionalism and looks without discussing the top.
2. Imagination is the Secret - Experiment on imaginative methods to develop the exhibition stand and make it stand apart from the rest of the displays. Imagination does not just apply to the external look, though. Trade shows might get uninteresting, however a smart and creative marketing strategy can definitely break the monotony and capture the interest of the guests.
3. Cut Costs, Keep Corners - Splurging on fancy but ineffective things (like expensive freebies, giant LED displays, and unnecessary present items) is not a great idea. Although this may potentially draw in some trade convention visitors, the return on investment is not guaranteed. Thus, you must make a list of all the important trade program must-haves and find alternative methods to work around the designated budget plan. On the other hand, do not cut corners on crucial things, especially those that can yield above average returns (like a premium trade convention area or a much better exhibit stand builder).
4. Power of the Perfect Individuals - A flamboyant and captivating exhibition stand is useless if it is filled with lifeless and nonchalant workers. Aside from having the ideal design and creative methods, selecting the right individual to man the cubicle and speak to participants can level up a company's exhibition stand. Maintain a lively and positive exhibit screen with friendly and active attendants.
5. Network, Make it Work - Talking is essential to an effective trade program. Speak with individuals and notify them about the event. Talk with anyone that checks the exhibit display screen. Speak to the exhibition organizers. Talk to the attendants at the surrounding stands. Generally, speak with everybody. Expanding and keeping a reliable network is a general rule in company, and trade convention are the perfect platforms for business to do this.
With a distinct technique, an arranged strategy, and the best mindset, companies can make the most of the promising market potentials in trade programs and make it work to their company' benefit.
Wednesday, March 16, 2016
For everyone that is on the first steps towards the first trade show presentation. There are different types of exhibitions stands. Here they are:
- Modular Stand
This type has shelving and hooks for video screens and products. The subtypes of modular stands include the following:
- Portable display
- Table Top Display
- Notice Board
- Pole Panel
This type of stand is made of pre-build pannels. There is very little possibility to incorporate elements of branding or corporate identity.
- Pop-up Stand
This is a portable exhibition stand, which reduces the transportation cost. They are used for presentations and conferences. These are lighter as compared to other types of stands. Also very small possibility to incorporate elements of branding or corporate identity.
- Banner Stand
These are compact and designed for re-use. They are easy to transport. These stands are commonly used for a small product promotion at the point of sale. This is one of the most affordable exhibition stands.
- Custom Stands
These are full customized exhibition stands characterized by high walls, huge 3D logos, and wide space. See example picture below. A custom stand is designed to attract vast amounts of attention from the viewers. You can hire an exhibition stand contractor to create this kind of stand for your business. However, this is the most expensive type of all. It is used if you want to show off your brand. This is a one-time investment, which is not designed for re-use.
Monday, December 7, 2015
If you're putting on an event such as a sales presentation, AGM, new product launch, one of the most important things you need to consider the audio visual and multimedia components.
Only through effective AV can your event be the success you want it to be and for that you need the right av equipment and support.
Here's how to choose the right AV hire company for your needs:
Your audio visual setup is the medium that carries your message to your audience so a lot depends on it
Skilful use of AV techniques can transform any event by bringing it to vivid life through the use of music, audio, pictures and video. In a sales presentation you could show videos of your products in action while a voice over and power point presentation outlines the benefits.
In this way your target audience gets an in-depth understanding of your products and how they can use them
At a smartphone new product launch, a narrated video could while flashing up pictures of the product with the features; showing the development of the product to the end user using it in a nice atmosphere.
Action music plays a role in the background creating a delightful ambience. The professional sound system makes every note crystal clear. Meanwhile an audiovisual system pipes the scene in the venue.
These are just a few examples of the power of AV and you can surely think of many applications to suit your own particular needs.
The trouble is that AV is a wide and complex field - you need to consider everything from conceptualising the event, getting the right av equipment, and being able to operate it properly.
The effective application of AV is beyond the resources of most companies and the answer is to bring in the professionals.
A multimedia and AV specilized company offer a full range of services from basic AV hire all the way up to full event management services.
When looking for the right audio visual solutions company for your project, here are some things to bear in mind.
Putting everything in the hands of one firm is the best way to ensure proper coordination and communication.
When it comes to AV hire, your chosen firm needs to be able to offer everything you could need from a simple projector up to a full stage set with lighting, sound and vision, along with technicians to handle everything.
Thursday, December 12, 2013
Tuesday, September 24, 2013
ISM Stand Design for Global Strategyexhibition stand project.
Tuesday, August 27, 2013
Global growth expected across exhibition industry (July 2013) Interesting report for the future of
exhibition markets in Europe: http://www.ufi.org/Public/publications/UFI_Press_Releases.aspx?CLEF_SITESMAPS=138
Thursday, January 10, 2013
Sophisticated, modern booth designs are the essence of fair stand design. These designs inspire and catch people's attention, standing out from the rest. What do you think? Would appreciate your comments.
Here more interesting and impressive exhibition booth designs.
Here more interesting and impressive exhibition booth designs.