How An Exhibition Stand Design Can Add Results To You Exhibition

When it comes to effectively exhibiting your modern designs, there is no better way to do so than by having your own exhibition stand design. Of course it is your work and design that you want to display and show off to the crowd. But having a customized booth can reel in the eyes of wandering people.

The goal is to get your work seen by as many people as possible. Because of this, it is absolutely essential you build a booth specially designed for you. As an exhibitor, having your own custom booth will allow you to enhance the memory of those who are observing your work. You want people to remember your piece well after they have seen it.


By having a successful exhibition stand design, you can establish a unique identity while creating a memorable look. People will not only remember the design and work you have created, but how you presented it as well. Part of design is how you represent yourself, and having a customized booth is the perfect way to go.

Aside from assisting your presentation, having a custom booth can also act as strategic exhibit marketing. It is a strong starting point to generating a higher status with your design. If you have no talent, a booth is not going to save you. But having your own custom built both can certainly add to an already outstanding piece of work.

There are several places on the internet where you can look to get a custom booth set up for you. One of the top on the internet is Activteam, which offers a different style and innovative approach to the design. It puts a whole new meaning in presentation, as it provides a variety of materials and designs to help capture your image.

While you do not want the exhibition stand design to take away from your work in any way, you want it to act as a good background support. It allows you to play around with your work and present it in a different manner. You can opt to stick with the theme and overall visual image, or you can completely give yourself a new look with each exhibition. The main point is to have something to support your work while effectively presenting it.

There is a lot that can come from having your own exhibition stand. It allows you to add to your already amazing work, it gives people a reason to look at what you have to offer, and it reels people in with an innovative and strategic exhibit. If you do not yet have an exhibit stand design, you are not giving yourself a fair chance to present your work.

Custom exhibition design must reflect the corporate look, be memorable and attract attention

Creative custom booth design has grown immensely over the last 10 years.
Our Exhibition stands are designed to reflect a corporate look and attract attention,” said Dave Blond, Head of design marketing at Activteam Stand Construction.










We are designing for companies who are looking for a beautifully design that reflects their corporate identity. Dave Blond has over ten years experience in the industry and extensive marketing background and an MBA.




Architectural Booth designer Martin Faren comments, "It's always been a goal of mine to share my passion for high quality design with clients; helping them maximize the effectiveness on the show floor.

A custom exhibition booth is a complex cluster of images that is often hard to define with words.



A custom exhibition booth bring strategy and tact to how these images are interpreted and presented in the trade fair, which results in a memorable brand experience for customers.


You will find more pictures here: www.acryan.com/ifa



To survive and succeed a company must maintain the visual branding by designing and constructing a unique exhibition booth, that is memorable in between hundreds or thousands of exhibitors.

...The first impression at an event
or trade show is crucial....

Exhibition visual branding can say a lot of things about your company.
Branding is powerful when it is uniquely, memorable.
Sometimes it takes only several seconds for your company to be remembered or to be lost among competitors.

What is so special about visual branding?

How does it work? A brief look into the basics of visual branding design,its complexity and its mission.The target of a long term exhibition strategy should be to create and maintain a visual brand. Why?

Visual brand control, always a key concern, has never been so important. With many new companies and products coming to market every day, consumers turn instinctively to strong brands they know and trust.
To survive and succeed a company must maintain the visual branding by designing and constructing an unique exhibition booth, that is memorable in between hundreds or thousands of exhibitors.

More and more companies are aligning the corporate strategy by constructing
individual designed custom booths to be recognized among competitors.

The key to successfully effecting a new
exhibition look is evolution, not revolution

The best that such changes can do is to reassure consumers that the company is concerned about how it looks. Exhibition design and brands do have to maintain a modern look, and the visual identity needs to change over time.
But the key to successfully effecting a new stand look is evolution, not revolution. Totally changing the brand visuals of an exhibition stand can give rise to consumer concerns about changes of ownership, or possible changes in brand values, or even unjustified extravagance. If there is a strong brand personality to which consumers are attracted, then substantial changes may destroy emotional attachments to the
brand. People do not expect or like wild swings in the personality behaviour of other
people, and they are just as concerned when the brands to which they have grown
used exhibit similar "schizophrenic" changes.


On the other hand, if the intention is to substantially improve the standing of the brand, then corporate identity changes can be accompanied by widespread changes to organizational culture, quality, and service standards. If done well, and if consumers experience a great new or improved experience, then the changes will, over the longer term, have a corresponding positive effect on brand image. If exhibitors are spending a vast amount of money on customized booth solutions targeting a strong corporate identity, it is as well to remember this.

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