Exhibition Stand Design News

Impressive Booth Designs

2011-07-04T02:03:00.000-07:00

A Selection of impressive and modern booth designs http://cgi.snafu.de/ (Credits to the blog Coordination). Also another great selection of booths can be find here http://www.activteam.com

A post I like...

2011-03-02T07:29:00.000-08:00

This post at Eutea blog in Wordpress about the difference between custom booth design and system booths is great, very precise and objective. And the pictures really nice.
Good reading: http://eutea.wordpress.com/2011/03/02/why-custom-stands-are-better/

Why is Visual Branding important?

2010-11-03T08:41:00.000-07:00

Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has a lot to do with branding.

However exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.

There are so many different aspects that are associated with advertising and it is the job of your business to join all of these aspects together as a means of creating the perfect exhibition advertising campaign. This involves not only the perfect exhibition stand to show your business’ adverts but also the perfect things that need to be included on them. One of the important aspects of exhibition branding to be considered is visual branding.

Here an example of good exhibition stand and visual branding:

Visual branding of a business delivers the message of your business clearly, confirms your credibility and connects your target prospects in an emotional manner. On top of this it also motivates the buyer and establishes user loyalty. With this in mind it is also important to remember that the concept of visual branding is not just about getting your target market to choose you over your competition, rather it is about getting people to see your business as the only one that provides the solution they need. Choosing a stand construction company that is expert in visual branding is worth your weight in gold.

Building up a brand is something that should be incorporated into your advertising methods. Every time you place an advert it should always contain your business’ visual branding. The more you get your branding implemented in modern stand design the more it will become associated with your business. That is what branding is all about. It is about being recognized for the products and services that your business has to offer.

When a business has built up a recognized and respectable brand it goes without saying that more people will want to do business with you. People will want to become part of this brand and get involved with what your business has to offer. It is due to aspects such as these that so many businesses want to incorporate visual branding into the advertising campaigns that they carry out.

Just like a human being brands have a personality whether it is emotion oriented, shallow or profound. This brand personality is essential. Brand personality is required to give recognition to the brand and create likeability for it. This can aptly be achieved through visual branding.

Visual branding is what will help your business be remembered by people who attend the exhibition and have the possibility to become potential consumers. It is these people that you will want to be aiming your branding as well as advertising towards. So whatever advertising campaign you have in place, my advice to you is to leave some room to come up with a great visual branding for your exhibition presentation.

Nicest Designs of 2009

2010-01-06T07:42:00.000-08:00

A selection of the nicest exhibition stand designs of 2009.

Read a report about these designs at: http://standdesignreview.mobi/
You will find more interesting articles and designs.

How An Exhibition Stand Design Can Add Results To You Exhibition

2009-08-19T09:29:00.000-07:00

When it comes to effectively exhibiting your modern designs, there is no better way to do so than by having your own exhibition stand design. Of course it is your work and design that you want to display and show off to the crowd. But having a customized booth can reel in the eyes of wandering people.

The goal is to get your work seen by as many people as possible. Because of this, it is absolutely essential you build a booth specially designed for you. As an exhibitor, having your own custom booth will allow you to enhance the memory of those who are observing your work. You want people to remember your piece well after they have seen it.

By having a successful exhibition stand design, you can establish a unique identity while creating a memorable look. People will not only remember the design and work you have created, but how you presented it as well. Part of design is how you represent yourself, and having a customized booth is the perfect way to go.

Aside from assisting your presentation, having a custom booth can also act as strategic exhibit marketing. It is a strong starting point to generating a higher status with your design. If you have no talent, a booth is not going to save you. But having your own custom built both can certainly add to an already outstanding piece of work.

There are several places on the internet where you can look to get a custom booth set up for you. One of the top on the internet is Activteam, which offers a different style and innovative approach to the design. It puts a whole new meaning in presentation, as it provides a variety of materials and designs to help capture your image.

While you do not want the exhibition stand design to take away from your work in any way, you want it to act as a good background support. It allows you to play around with your work and present it in a different manner. You can opt to stick with the theme and overall visual image, or you can completely give yourself a new look with each exhibition. The main point is to have something to support your work while effectively presenting it.

There is a lot that can come from having your own exhibition stand. It allows you to add to your already amazing work, it gives people a reason to look at what you have to offer, and it reels people in with an innovative and strategic exhibit. If you do not yet have an exhibit stand design, you are not giving yourself a fair chance to present your work.

Custom exhibition design must reflect the corporate look, be memorable and attract attention

2008-11-07T07:24:00.000-08:00

Creative custom booth design has grown immensely over the last 10 years.
Our Exhibition stands are designed to reflect a corporate look and attract attention,” said Dave Blond, Head of design marketing at Activteam Stand Construction.

We are designing for companies who are looking for a beautifully design that reflects their corporate identity. Dave Blond has over ten years experience in the industry and extensive marketing background and an MBA.

Architectural Booth designer Martin Faren comments, "It's always been a goal of mine to share my passion for high quality design with clients; helping them maximize the effectiveness on the show floor.

A custom exhibition booth is a complex cluster of images that is often hard to define with words.

A custom exhibition booth bring strategy and tact to how these images are interpreted and presented in the trade fair, which results in a memorable brand experience for customers.

You will find more pictures here: www.acryan.com/ifa

To survive and succeed a company must maintain the visual branding by designing and constructing a unique exhibition booth, that is memorable in between hundreds or thousands of exhibitors.

2008-07-31T07:00:00.000-07:00

...The first impression at an event
or trade show is crucial....

Exhibition visual branding can say a lot of things about your company.
Branding is powerful when it is uniquely, memorable.
Sometimes it takes only several seconds for your company to be remembered or to be lost among competitors.

What is so special about visual branding?

How does it work? A brief look into the basics of visual branding design,its complexity and its mission.The target of a long term exhibition strategy should be to create and maintain a visual brand. Why?

Visual brand control, always a key concern, has never been so important. With many new companies and products coming to market every day, consumers turn instinctively to strong brands they know and trust.
To survive and succeed a company must maintain the visual branding by designing and constructing an unique exhibition booth, that is memorable in between hundreds or thousands of exhibitors.

More and more companies are aligning the corporate strategy by constructing
individual designed custom booths to be recognized among competitors.

The key to successfully effecting a new
exhibition look is evolution, not revolution

The best that such changes can do is to reassure consumers that the company is concerned about how it looks. Exhibition design and brands do have to maintain a modern look, and the visual identity needs to change over time.
But the key to successfully effecting a new stand look is evolution, not revolution. Totally changing the brand visuals of an exhibition stand can give rise to consumer concerns about changes of ownership, or possible changes in brand values, or even unjustified extravagance. If there is a strong brand personality to which consumers are attracted, then substantial changes may destroy emotional attachments to the
brand. People do not expect or like wild swings in the personality behaviour of other
people, and they are just as concerned when the brands to which they have grown
used exhibit similar "schizophrenic" changes.

On the other hand, if the intention is to substantially improve the standing of the brand, then corporate identity changes can be accompanied by widespread changes to organizational culture, quality, and service standards. If done well, and if consumers experience a great new or improved experience, then the changes will, over the longer term, have a corresponding positive effect on brand image. If exhibitors are spending a vast amount of money on customized booth solutions targeting a strong corporate identity, it is as well to remember this.

At this blog you will find more interesting events information.